The relevance of having your website indexed by Google

Does it matter if my website is indexed by Google?

When you sit down at your computer to do a search on Google, you are instantly presented with a list of results from all over the net. How does Google locate web pages matching your queries and what determines the order of results?

Check out our free Google Index Checker / Stats Tool

In very simple terms you can think of searching the web as looking through a very large book with an excellent index showing you where everything’s located. When you perform a search on Google, custom programs are used to review an extensive index to get the most relevant results. There are three processes that determine the most relevant search results:

· Crawling- this is the process by which Googlebot checks for new and updated pages on the web.

· Indexing- once the pages are discovered, Googlebot then processes each page to find specific tagged words and phrases.

· Serving results- when you enter a search query, Google programs search the index for matching pages and then display the most relevant results.

Relevancy is determined by over 200 factors, one of which is PageRank, meaning the importance of a page based on other incoming links from other pages on the web. Every link to a page on your website from another site adds to your overall PageRank: and not all links are equal.

Google indexing is essentially the process of adding webpages into Google search using select meta tags and as a webmaster or site admin, the value of having good, relevant backlinks cannot be understated.

A good idea is to have only certain parts of your website be indexed, that way Google doesn’t have to crawl through dozens of archive pages- but there are other factors involved in site indexing.

How high quality backlinks are important to your websites keyword ranking

The number of backlinks needed depends largely on what you’re trying to achieve in terms of ranking, keyword targets, site visitors etc., and the more you want to achieve, the more backlinks you will need.

Any specific number of backlinks given as a target can be argued against as it varies from business to business; however, a small business should be looking to get a minimum of 50 quality backlinks to kick start their SEO.

With that many quality backlinks, a small business can expect to rank in the first page for 5 or so keywords of average competitiveness. Setting goals isn’t the best approach; instead, aim to build natural links consistently without any deadlines or any particular target. It should be an ongoing process.

What variables should you be aware of when setting up backlinks?

Quality backlinks

It’s a common mistake to focus too much on the number of backlinks as opposed to quality. Many people don’t realize it but one quality backlink can be worth 100+ low-quality backlinks so therefore it’s not a numbers game.

Aim to set a balance between the number of backlinks and the quality assigned to each link. Ensure each backlink meets most of these criteria:

· From a trusted, relevant source

· Sends traffic

· On a page with PageRank

· Synonym match anchor link text should be used

· Few other backlinks on the page

Why is Google ranking important?

In order for your site to receive any traffic it must be visible to everyone and that can only happen when you submit to Google indexing rules. Other factors like onsite optimization will help push up your site ranking and ultimately give your site more visibility for related keywords.