How to Market Your Tampa Business
Based on Google, about four out of five consumers utilize search engines to run local searches. Yet many smaller companies haven’t promised even a only a neighborhood company record on the web, which can be a massive missed opportunity.
Tampa Business Directories
It is vital that you get your company listed properly and always on top internet business directories, such as Yelp, Merchant Circle, Citysearch and many others. You’ll also wish to seek out decent regional directories to get your company listed on. Check with the community paper’s site and your Chamber of Commerce to determine if they own a local small business directory you may get listed on. You could also do a search for key words such as “[your town] directory” to locate other regional citation websites or sites.
Always be certain your business’s NAP is constant on as a number of these directories along with citation websites as possible. Discrepancies such as misspellings, abbreviations, deficiency of package number and incorrect phone number can produce havoc when Google can not determine which information about your company is accurate. If Google isn’t certain, they might show incorrect information — or even not reveal your company whatsoever in search results.
It is absolutely free and can help you get incredible exposure if you are optimized enough to appear in Google’s neighborhood three-pack:
To maintain your Google My Business page, then go to google.com/business. There is a verification procedure you will want to go through where Google will send a pro with a PIN for your company’s physical location. (No P.O. boxes permitted.) Then you will just log in and then enter the PIN to confirm your company.
This verification procedure is essential since Google would like to verify that your company is valid, and that you’re in fact the company proprietor. Please be aware that in accordance with Google’s terms of service, just the company owner can maintain a GMB page. If you are working with a digital advertising agency on your search engine optimization campaigns, it is possible to then grant them permission to be a supervisor of your site — which way, you stay in charge of your record should you close your connection with the bureau.
You also need to be certain that you upload your logo and pictures of your company, services or products. (It is usually advised that you upload three or more photographs.)
Totally populate each and each appropriate department in order for your list is complete. If you are a service company and do not have a place customers or customers can see, do not stress; you can opt to hide your physical address since you are setting up your Google My Business record.
As stated earlier, Bing also offers a similar page for local companies called Bing Places for Business. The procedure is quite like GMB, and you should definitely have your company gift on Bing’s neighborhood directory, also.
Examples of Map Listings
If you own a local business it is more important than ever to have your business show up in the map listings. Take a look at the image below. Although this SEO Company has a #2 listing they are half way down the map due to the map pack.
If this company was in the map pack they would have way more opportunity to be visible to clients searching for SEO services. So how do you find them in Google Maps.
Search for Scott Keever SEO Tampa: https://www.google.com/maps/place/Scott+Keever+SEOemail@example.com,-82.5719569,17z
or try looking for Search terms they rank for such as:
So what did the top guys in the map pack do differently? Simple. They have more reviews, more links, and they have been around longer. So how can you get your business in the map pack? Follow the steps above and you will be ranking in no time.