Important Things To Assess When Hiring an SEO Company

Even if you’re armed with sufficient SEO knowledge, you may still require the services of a professional search engine optimization company. Having strong knowledge in this field is hardly enough in most cases. Even if you’re doing your best to get your website to the first page of search engine results page, you may still end up wondering why your site isn’t performing. First, you need to understand that your site needs to be properly and fully optimized in all aspects. Not just that, but the site needs to be maintained on a regular basis. Search engine optimization is a continuous process that requires substantial effort and commitment. In order to make things easier and have the time for other core tasks of your business, it’s advisable to utilize the services of a professional SEO firm.

Well, there are many SEO companies out there and not all what they claim to be. For the best results, you not only need to choose a company that won’t finesse you your money but one that’s actually ideal for your business needs. Here are a few things that you may want to keep in mind when choosing an SEO firm:

Site Evaluation Guide

Does the company offer you a website evaluation guide? An excellent SEO firm should provide an extensive analysis of your website, in terms of ranking and design structure. This can be achieved by doing a website audit. The results of the procedure will allow the firm to give you an accurate proposal of how much work needs to be done in order to bring you to a specific level of ranking. They should advise and troubleshoot the different aspects related to content, design, performance and anything else that might hamper the indexing of your web pages.

Keyword Research Tools

What tools does the firm use to look for keywords? Do they provide competitive analysis for your chosen keywords? Knowing what methods the company utilizes for keyword research or analysis is imperative. It is advisable to do your own homework using basic tools, like conducting keyword research by using the free keyword planner by Google.

The Timeline

Does the SEO agency give you a timeline? It’s only through proper planning and hard work that results can be achieved on time. Some companies offer plans that claim to put you on the first page of search results in just a week. However, in reality, no company in the world can guarantee the top position in just a few days.

A solid SEO campaign usually takes 6 to 18 months to give substantial results. Ensure you do not give in to false offers. Conversely, stay away from SEO firms that give you a time limit. An excellent firm knows that SEO is an ongoing process and they should offer you customer support, proper upgrading and regular site maintenance.

Cost Structure

A reliable firm should not just offer you a quote once they figure out how much work needs to be done. Charging you high prices also doesn’t guarantee quality services and results. Ideally, it does not ascertain that the quoted rate is consistent or proportionate to the services you expect from the company. An excellent SEO company should be able to provide you with a complete rundown of the services to which the price and performance contract will be based on. Read about A St Petersburg FL SEO Expert Will Help You Get More Organic Traffic .

SEO Techniques

What methods does the company intend to utilize to raise your rankings and drive traffic to your site? You should look out for SEO providers that employ spammy techniques to increase your ranking in the search engine results pages. If the SEO strategy includes any form of unethical practice like deceiving the search engines or spamming, you should turn the other way and run.

Such techniques might give you instant results, but they usually don’t last long and might lead to banning or blacklisting by Google and other search engines. A good SEO firm will see to it that you’re not subjected to misleading services. Know your SEO company and do your homework on how proper SEO is done. Why Should You Use An SEO Plan Template ?

Providing Targeted Traffic

Does the company know the difference between plain and targeted traffic? The primary reason for availing SEO services is to increase the amount of traffic to your site. However, what you want is targeted traffic that brings you people who are interested in the products or services that you have to offer.

The last thing you want is to invest in a service that brings you irrelevant traffic. Such traffic only increases the bounce rate and not your sales. An ideal SEO firm will create relevant content, optimized for the right keywords and distribute it to the relevant channels and social media. This will ultimately lead to natural backlinks which can improve your overall ranking.


An ideal company should provide a comprehensive report system that showcases the progress of the search engine optimization campaign. This report can be delivered monthly or quarterly. It should be clear and concise, utilizing the ideal combination of texts and graphics. This will show how the firm is progressing towards your desired results and whether they are a good investment.

Performance Guarantee

Last but not least, you should find out whether the firm offers some kind of guarantee, like a certain percentage increase in traffic. Even though there are numerous factors involved in SEO, a reputable and experienced company should be able to provide performance guarantees based on their years of experience, tested and proven strategies. Learn more about seo services .