If you have an online business, one of the most challenging things to do is making it grow. If money were no object, the easiest route to growth would be to hire an online marketing company and have everything done for you from strategy formulation to execution. But if you are like most people, you are probably going at it one a shoestring budget. But don’t you worry because we are going to teach you how you can grow your business online on minimal financial resources.
Before anything else, though, you have to make sure about your branding. A brand doesn’t just consist of your business name. It also includes your logo and tagline, which summarized what is so unique about your business, for example, “the best burger for your buck.” If you already have those, read on.
Create stories around your brand.
People love stories and telling them makes your company more accessible. But what stories do you tell? It could be the amazing story of one of your employees, or it could be your own amazing life story and how you arrived at where you are now. Tell these stories in video form and upload them on your YouTube channel. Aside from making stories, create how-to videos, if not, create any video that is super interesting and funny.
Make sure your videos have a link to your website so that any traffic going to your channel goes to your website.
On that note on your website, make sure that you are doing everything you can to promote your website both offline and online. Whatever visitors you have, make sure you give them the incentive to share it on their Facebook timeline. You could, for example, offer a coupon on your product or service.
Find Facebook groups where you can find your target market and join them. However, we’d like to warn you against promoting your business immediately – that is the surest way to get yourself kicked out of the group and alienate what could have been your most loyal customers. In joining Facebook groups, what you want to do is establish yourself as an authority on your subject and an overall nice person who is willing to help people.Read some Important Things To Assess When Hiring an SEO Company .
Create Pinterest boards.
Pinterest is one major source of traffic for online marketers, mainly because like Instagram, it has its own users. The only difference is that on Pinterest you will find helpful images, like quotes and ideas for crafts. It’s up to you what images you upload to your boards, however, make sure that you link to your website.
On your website, make sure that you have an opt-in email form where your visitors can enter their email address. Of course, as you are putting the email option form, make sure that you are also giving people incentive for giving their email address. The incentive doesn’t have to cost anything to you, but it should be useful to your website visitors. Know to get local serp results