An SEO strategy requires the integration of a variety of techniques, tools and resources in order to be most effective. As part of your strategy for 2018, tick off the following essential items on this quick SEO checklist:
Quick SEO CheckList
1. Error Checking
Google provides a free error search tool through Google Search Console. Check for duplicates, errors in content, titles that may be missing as well as technical errors that can easily be corrected or may even take some time and expertise. Also check for crawl errors that have been returned to the database but not indexed correctly.
2. http:// vs. https://
You may have noticed that when you visit some websites you are suddenly receiving a warning that it is not secure. The “s” added onto the back of the http protocol basically means that the site has the necessary security certificate. It is simple to obtain this certificate in order to comply with Google’s latest criteria and ensure that visitors aren’t deterred by the security warning now being issued.
3. Update URL’s
A URL is basically the address where a specific webpage can be located on the internet. Your URL’s should be descriptive as to the information supplied on the page and be relevant to the content. URL’s are normally automatically assigned but just a few moments of your time can optimize these to provide better returns on search results pages. So go through all your existing pages and apply this SEO technique and be sure to employ it for all new pages in the future. Optimally, your URL should contain the exact keyword if possible.
Yes, keywords are still an absolutely essential factor in search engine rankings and therefore as an optimization technique. If you haven’t done so yet, 2018 is the year to do some keyword research and optimize these to match the terms that internet users are entering into search engines. Design a keyword calendar and use this to dictate when, how often and in which form of content the keyword will be most suitable.
It is still absolutely essential not to overuse keywords and to rather stick to 1 main keyword per page so that the information provided doesn’t become confusing. The use of long-tail keywords as well as alternatives is essential.
Titles should generally contain the exact keyword but at the same time be catchy and compelling. In other words, the reader should want to find out more just by reading the title. However, the inclusion of a keyword can often make creating an attractive title difficult.
Use words and phrases that will appeal to your market demographic and make lists that can be included in the title. If you are struggling, rather change the keyword, use alternate words or leave it out altogether to create a catchy title that will attract more hits.
Every year there is more and more that you need to pay attention to so get up to date with all the latest SEO optimization techniques this year and stay ahead of the competition in the future. Look for SEO professionals to get free consultation now!