Search engine optimization has continued to be a great marketing tool for both small and big businesses. The growth of SEO has given small business a chance to increase the sales without having to spend a lot of money. Local SEO has given small business a chance to get prospective customers looking for a given product or service in a specific location. Many people search for a product or service in an area but don’t know where to find a business doing this. Below are some local SEO tips and tricks you can use.
Claim Your Google My Business Listing
This is a simple but yet an effective feature. When a person searches for your business, there will be details about your business on the right hand at the top. These details will include the address, phone number, business hours, reviews, and the proximity of the business to their current location.
Make your site responsive and mobile friendly
Most of the internet searches today are done through a mobile device. Many people searching on mobile devices are doing it in real time and are currently looking for your place of business right now. If they are not able to find you because your website is not mobile friendly, then they will most likely go to your competitor.
Create content that is relevant and local
Content is the most important aspect of any SEO campaign. Google has focused on prioritizing locally targeted content, so you will need to write for your local audience. You can do this by including the name of the area in the title of your post. You can also incorporate local events, news, and information on your blogs and releases.
There are many businesses that have been able to see great results after they focused on local seo. You can too.